Start-up Factors for Small and Medium-sized Accommodation Businesses in Sabah, Malaysia: Push and Pull Factors

Autor:	Jennifer Kim Lian Chan, Wei Boon Quah
Rok vydání:	2012
Předmět:	Family business business.industry Human migration Tourism Leisure and Hospitality Management Geography Planning and Development Profitability index Small and medium-sized enterprises Marketing business Start up Business operations Hospitality industry Accommodation
Zdroj:	Asia Pacific Journal of Tourism Research. 17:49-62
ISSN:	1741-6507 1094-1665
DOI:	10.1080/10941665.2011.610150
Popis:	This article identifies start-up factors for small and medium-sized accommodation (SMSA) businesses. Using the Heider theory, it explains the push and pull factor start-up motives in SMSA businesses. The purpose of this research was to indentify the underlying motivational factors and the primary motivational factors of SMSA operators. This topic was chosen owing to the fact that small and medium enterprises (SMEs) play an important role as key drivers of employment and economic growth in most countries, especially in Malaysia. The results show there is a wide range of these start-up factors related to the tradition of business operation, resources, location, market opportunities and the desires of individuals. The findings show that key start-up factors are driven by pull factors – namely, family business, availability and readiness of resources (land, building), market potential and opportunity of accommodation business, strategic location, the influence of friends and family, and profitability. Convers...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d19dc969ba54809d670866863c748a5e https://doi.org/10.1080/10941665.2011.610150 Zobrazit plný text záznamu