| Popis: |
Although plant-based diets are recommended to mitigate climate change, vegans, who implement those diets, are often negatively stereotyped. Here, we examined whether vegans and meat and/or dairy reducers perceive that others stereotype vegans, and whether such meta-stereotypes impact the motivation to adopt or maintain plant-based diets. We assessed stereotypes and meta-stereotypes of vegans among female vegans (Study 1, N = 200) and among female meat and/or dairy reducers (Study 2, N = 272) in the UK, and examined associations with the motivation to maintain dietary change and with identity. We found strong evidence for both stereotypes and meta-stereotypes. Both groups held stronger meta-stereotypes about vegans than stereotypes. Stereotypes were linked to how closely reducers felt to vegans. Among both groups, there was no evidence of an association of negative meta-stereotypes with dietary change maintenance. Meta-stereotypes may reflect social polarisation, and may be relevant to examine for urgently needed societal changes. |
