Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development

Autor:	Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob, Wan Mohd Hirwani Wan Hussain
Rok vydání:	2022
Předmět:	Marketing Business and International Management
Zdroj:	Journal of Global Marketing. 36:1-24
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911762.2022.2087580
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d0b46125ba15b33f5200f41a16da4fe8 https://doi.org/10.1080/08911762.2022.2087580 Zobrazit plný text záznamu