| Autor: |
Geoff Easton |
| Rok vydání: |
2010 |
| Předmět: |
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| Zdroj: |
Industrial Marketing Management. 39:118-128 |
| ISSN: |
0019-8501 |
| DOI: |
10.1016/j.indmarman.2008.06.004 |
| Popis: |
Case study research is the most popular research method for researchers in industrial marketing. However despite a number of attempts the problem of satisfactorily justifying the use of case research remains. This paper proposes critical realism as a coherent, rigorous and novel philosophical position that not only substantiates case research as a research method but also provides helpful implications for both theoretical development and research process. The article describes the critical realist approach due to Sayer and develops a general application of a critical realist approach to case research. An example of its use in practice is presented using a case study of the development of a buyer–seller relationship after the installation of a new MIS system. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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