Comparative assessment of the quality of haberdashery products for hair and the development of recommendations for increasing sales in a retail trade enterprise (by order of LLC 'TEMTA')
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2021 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2021/vr/vr21-374 |
| Popis: | 52 ÑÑÑаниÑÑ, 14 ÑиÑÑнков, 13 ÑаблиÑ, 17 иÑÑоÑников. Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «СÑавниÑелÑÐ½Ð°Ñ Ð¾Ñенка каÑеÑÑва галанÑеÑейнÑÑ ÑоваÑов Ð´Ð»Ñ Ð²Ð¾Ð»Ð¾Ñ Ð¸ ÑазÑабоÑка ÑекомендаÑий по повÑÑÐµÐ½Ð¸Ñ Ð¿Ñодаж в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии (по Ð·Ð°ÐºÐ°Ð·Ñ ÐÐР«ТÐÐТл). ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена оÑенке каÑеÑÑва ÑоваÑов Ð´Ð»Ñ Ð²Ð¾Ð»Ð¾Ñ, ÑеализÑемÑÑ ÐÐР«ТÐÐТл и ÑазÑабоÑке ÑекомендаÑий по повÑÑÐµÐ½Ð¸Ñ Ð¿Ñодаж в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ: 1. РаÑÑмоÑÑеÑÑ ÑакÑоÑÑ, влиÑÑÑие на поÑÑебиÑелÑÑкие ÑвойÑÑва ÑоваÑа, и опÑеделиÑÑ ÑÑÐµÐ±Ð¾Ð²Ð°Ð½Ð¸Ñ Ðº его каÑеÑÑвÑ. 2. ÐÑовеÑÑи ÑÑавниÑелÑнÑÑ Ð¾ÑÐµÐ½ÐºÑ ÐºÐ°ÑеÑÑва галанÑеÑейнÑÑ ÑоваÑов ÑазнÑÑ Ð¿ÑоизводиÑелей, Ñ Ð¾Ð±Ð¾Ñнованием вÑбоÑа обÑазÑов и меÑодов иÑÑледованиÑ. 3. РазÑабоÑаÑÑ ÑекомендаÑии по вÑбоÑÑ ÑоваÑов Ð´Ð»Ñ Ð¿Ð¾ÑÑебиÑелей и ÑоÑговÑÑ Ð¿ÑедпÑиÑÑий на оÑнове анализа ÑезÑлÑÑаÑов иÑÑледований обÑазÑов. 4. ÐÑоанализиÑоваÑÑ ÑакÑиÑеÑкий аÑÑоÑÑÐ¸Ð¼ÐµÐ½Ñ ÑоваÑов ÑозниÑного ÑоÑгового пÑедпÑиÑÑÐ¸Ñ Ð¸ на оÑнове даннÑÑ Ð¿Ð¾ изÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелÑÑÐºÐ¸Ñ Ð¿ÑедпоÑÑений ÑазÑабоÑаÑÑ Ð¿ÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¿Ð¾ его ÑовеÑÑенÑÑвованиÑ. ÐÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¿ÑоводилиÑÑ Ð½Ð° базе лабоÑаÑоÑии ÑкÑпеÑÑÐ¸Ð·Ñ Ð¿Ð¾ÑÑебиÑелÑÑÐºÐ¸Ñ ÑоваÑов ÐШСиТ. Ð ÑабоÑе иÑполÑÐ·Ð¾Ð²Ð°Ð½Ñ ÑÑандаÑÑнÑе и обÑепÑизнаннÑе в ÑоваÑоведении меÑÐ¾Ð´Ñ Ð¸ÑÑледованиÑ: оÑганолепÑиÑеÑкие, ÑизикоâÐ¼ÐµÑ Ð°Ð½Ð¸ÑеÑкие, ÑизикоâÑ Ð¸Ð¼Ð¸ÑеÑкие. Ð ÑезÑлÑÑаÑе ÑÑÑановлено, ÑÑо наиболÑÑим ÑпÑоÑом полÑзÑÑÑÑÑ Ñакие ÑоваÑÑ ÐºÐ°Ðº: Ñезинки, ободки, кÑабÑ, невидимки. Ðолее вÑÑокими знаÑениÑми поÑÑебиÑелÑÑÐºÐ¸Ñ ÑвойÑÑв ÑÑеди иÑÑледÑемÑÑ Ð² ÑабоÑе, Ð¾Ð±Ð»Ð°Ð´Ð°ÐµÑ Ð¾Ð±ÑÐ°Ð·ÐµÑ 4, пÑоизводÑÑва ÐÑалиÑ. Ðа оÑновании анализа опÑоÑа ÑÑоÑмиÑÐ¾Ð²Ð°Ð½Ñ Ð¿Ñедложение по повÑÑÐµÐ½Ð¸Ñ Ð¿Ñодаж в ÑозниÑном ÑоÑговом пÑедпÑиÑÑии ÐÐР«ТÐÐТл. 52 pages, 14 figures, 13 tables, 17 sources. The topic of the final qualification work: ""Comparative assessment of the quality of haberdashery products for hair and the development of recommendations to increase sales in a retail trade enterprise (by order of LLC" TEMTA "). This work is devoted to the assessment of the quality of hair products sold by LLC "TEMTA" and the development of recommendations to increase sales in a retail trade enterprise. Tasks that were solved during the study: 1. Consider the factors influencing the consumer properties of the product, and determine the requirements for its quality. 2. Conduct a comparative assessment of the quality of haberdashery goods from different manufacturers, with a justification for the choice of samples and research methods. 3. To develop recommendations on the choice of goods for consumers and trade enterprises based on the analysis of the results of sample studies. 4. Analyze the actual assortment of goods of the retail trade enterprise and, on the basis of data on the study of consumer preferences, develop proposals for its improvement. The research was carried out on the basis of the laboratory for the examination of consumer goods of the Higher School of Economics and Technology. The work uses standard and generally recognized research methods in commodity science: organoleptic, physical and mechanical, physicochemical. As a result, it was found that such goods as: rubber bands, headbands, crabs, invisibility are in the greatest demand. Sample 4, made in Italy, has higher values of consumer properties among those studied in the work. Based on the analysis of the survey, a proposal was formed to increase sales in the retail trade enterprise TEMTA LLC. |
| Databáze: | OpenAIRE |
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