The effect of experimenter bias in a cola taste test

Autor:	Lisa A. Schmidt, Nancy E. Zatklik, Clifford E. Brown, Timothy M. Buehner, Alice M. Treumann
Rok vydání:	1984
Předmět:	Marketing COLA (software architecture) Nonverbal communication Taste test Association (psychology) Psychology Social psychology Applied Psychology Experimenter's bias
Zdroj:	Psychology and Marketing. 1:21-26
ISSN:	1520-6793 0742-6046
DOI:	10.1002/mar.4220010204
Popis:	In a simulated cola taste test, experimenters' nonverbal behaviors influenced subjects' cola choices, although subjects expressed no awareness of the experimenters' impact. Nonverbal intimacy behaviors may make subjects feel comfortable in same-sex pairs and uncomfortable in mixed-sex pairs, resulting in an association of these internal states with cola preferences.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d01b60ab2049f7980db1d4434f8e9296 https://doi.org/10.1002/mar.4220010204 Zobrazit plný text záznamu Plný text ve formátu PDF