O leitor presumido nos anúncios de carros veiculados em jornais impressos de Teresina (PI) de 1950 a 2002

Autor:	Francisco Alves Filho, Samarina Soares de Sá
Rok vydání:	2015
Předmět:	media_common.quotation_subject Rhetorical question Art Referent Humanities media_common Newspaper
Zdroj:	Fórum Linguístico. 12:637
ISSN:	1984-8412 1415-8698
DOI:	10.5007/1984-8412.2015v12n2p637
Popis:	This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piaui, Folha da Manha, O Dia, and Diario do Povo. In order to do so, we have researched the bibliography referent to the studies of authors such as Charles Bazerman (2011), Carolyn Miller (2009 [1984]), and Amy Devitt (2004), representatives of Gender Rhetorical Studies. Besides these, we have consulted Bakhtin's assumptions for studying genre, mainly extracted from Marxism and the Philosophy of Language, and Aesthetics of Verbal Creation, as well as Brazilian authors related to the study of discursive genres, such as Fiorin (2008), Marcuschi (2008), and Faraco (2009). With the research, we could confirm that the advertisements actually build social-historic blocks capable of mirroring the values of a society, but also capable of contributing directly for determined values to be restored or forgotten.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cfe5a28761c5f39fa9ee02bbe248262c https://doi.org/10.5007/1984-8412.2015v12n2p637 Zobrazit plný text záznamu Plný text ve formátu PDF