On the issue of competitiveness of Russian advertising in social networks

Autor: A. O Loiko, E. E Alenina
Rok vydání: 2015
Zdroj: Izvestiya MGTU MAMI. 9:29-31
ISSN: 2074-0530
DOI: 10.17816/2074-0530-66989
Popis: In this article, the author discusses the topical problem associated with the ability to determine the target audience when advertising on social networks, which will improve the competitiveness of advertising using effective approaches and modern tools of statistics and Analytics.
Databáze: OpenAIRE