Analysis of Factors Affecting Visitor Decision Making to Stay at Hotels (Case Study at Hotel in Umbulharjo District, Yogyakarta Special Region)

Autor:	Fx Pudjo Wibowo, Fidellis Wato Tholok, Sugandha Sugandha
Rok vydání:	2021
Předmět:	General Earth and Planetary Sciences General Environmental Science
Zdroj:	Primanomics : Jurnal Ekonomi & Bisnis. 19:64-74
ISSN:	2614-6789 1412-632X
DOI:	10.31253/pe.v19i3.636
Popis:	The purpose of this paper is to determine the price, location, promotion, service partially (individually) or simultaneously (jointly) to the decision making to stay at a hotel in the District of Umbulharjo, the Special Region of Yogyakarta. The t test shows that the magnitude of the variable price (X1) partially has a positive and significant effect (t value of price is 1.977.> t table 1.65 and .0049 t table 1.65 and .0001 t table 1.65 and .0000 t table 1.65 and .0000 F table or 249.643> 3.87 or the level of significance (sig) 0.000
Databáze:	OpenAIRE
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