ANALISIS GAYA BAHASA DAN NILAI MORAL PADA IKLAN LAYANAN MASYARAKAT DI SEPANJANG JALAN SOLO-NGAWI

Autor:	Aulia Normalita
Rok vydání:	2020
Předmět:	Value theory Matching (statistics) Data collection media_common.quotation_subject General Earth and Planetary Sciences Community service Public service Advertising Triangulation Psychology Creativity Style (sociolinguistics) media_common
Zdroj:	SALINGKA. 17:89-100
ISSN:	2615-3963 0216-1389
DOI:	10.26499/salingka.v17i1.265
Popis:	This study discusses the creativity of ad builders who produce ads in a style that is appealing in terms of the language, so that from those ads is able to bring out a style that is not only unique but also contains moral values that can educate Community. The research aims to describe the kinds of language styles and moral values in the public service advertisement along Solo-Ngawi road. This type of research is qualitative descriptive. Data collection techniques using document analysis techniques in the form of images, photographs and writings of advertisements found. The validity of the data uses theoretical triangulation techniques by matching some theories from existing data. Data matching results are found in accordance with Ratna's theory. The results of the study were found an affirmation style of twenty data. Seventeen data is the moral value of ad type traffic. The style of language and moral value of community service ads, can be a reminder and a lesson for traffic and community users of the advertisements found.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cec2d0b24dc5526c7bdf37178465c25d https://doi.org/10.26499/salingka.v17i1.265 Zobrazit plný text záznamu