| Popis: |
Global Niche Top (GNT) companies have a high global market share in certain areas. This strategy is attracting attention as a strategy for small and medium-sized enterprises (SMEs) with limited resources. So far, the success stories of many small businesses have been reported. Therefore, if information on causality is extracted from various success stories, many small and medium-sized enterprises can reexamine the contents of success stories. However, these efforts have not been sufficient in the past. In this research, it is attempted to clarify success factors by analyzing success stories of small and medium-sized enterprises. Interpretive structural modeling (ISM) is applied to extract the causal relationships from success stories in various fields. As a result of applying ISM to 101 text data describing the success factors of GNT companies in five fields, it was confirmed that the causal relationship between the success factors was extracted with high persuasiveness. |
