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This paper aims to propose a conceptual model of analysis of sociocultural trends based on visual project management for the Fashion Lab - Coletivo Criativo, located in Blumenau, Brazil. These Fashion Labs, which emerged in the post-Industrial Revolution context, bring together potential elements for trends analysis since there is an increase in competitiveness, assertiveness, and innovation in fashion design. Regarding the theories used, the text uses the concept and description of trend analysis methods, the understanding of visual project management, and, fnally, the defnition of the conceptual model. The research is classifed as applied and qualitative with descriptive objectives. It is the result of a literature review, the application of the Grounded Theory with semi-structured interview technique, and the reduction, categorization, and interpretation of data through Qualitative Data Analysis. As a result, the conceptual model is proposed based on the relevant requirements from the feld research and the materialization of the fnal research report. |
