The effect of product appearances on consumer emotions and behaviors: a perspective of involvement

Autor:	G.A. Lee, Yen Hsu, Tyan-Yu Wu
Rok vydání:	2015
Předmět:	Conceptual framework Control and Systems Engineering Perspective (graphical) Positive relationship Advertising Product (category theory) Construct (philosophy) Psychology Social psychology Industrial and Manufacturing Engineering Emotional appraisal Purchasing Preference
Zdroj:	Journal of Industrial and Production Engineering. 32:486-499
ISSN:	2168-1023 2168-1015
DOI:	10.1080/21681015.2015.1077352
Popis:	The aim of this study was to investigate how the appearance of products influences consumer involvement which, in turn, determines the consumer’s emotions and behaviors. Stimulus–organism–response theory, emotional appraisal theory, and consumer involvement were used to construct the research framework in this study. 100 participants (53 males and 47 females) were enrolled in the experiment. The results demonstrated that there is a positive relationship between consumers’ emotions and levels of involvement when perceiving products’ appearances; furthermore, the results also showed that consumers’ emotions and involvements influence their preferences and purchasing intentions positively. The findings of the study clearly show that product appearance plays a significant role in consumer responses to consumer products (such as watches) through its influence on consumer emotions. Gender differences in terms of consumer responses to products are also discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ce7d5531d93acdd2111c5835ddd7e5f4 https://doi.org/10.1080/21681015.2015.1077352 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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