Prediction and Management Research of Hi-Tech Enterprises' Marketing Risks - An Empirical Analysis of 35 Hi-Tech Enterprises of Communication and Relevance Equipment Manufacturing Industry

Autor:	Fengjin Han, Mei-ying Yang
Rok vydání:	2011
Předmět:	Marketing management business.industry Manufacturing Probabilistic logic Bayesian network Relevance (information retrieval) Marketing business Marketing research High tech Risk management
Zdroj:	2011 International Conference on Management and Service Science.
DOI:	10.1109/icmss.2011.5998363
Popis:	This paper gives a method and finally gets twelve marketing risk assuming factors based on 35 middle-sized Communications and related equipment manufacturing enterprises by statistical methods like PCA, D-S evidence theory, and fuzzy evaluation. Then we build marketing risk assessment model by probabilistic reasoning model based on Bayes network. Also there is an example to prove the method's feasibility and practicality through the analysis of five companies of that field.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ce7051675e6d105f901a22325589cd3f https://doi.org/10.1109/icmss.2011.5998363 Zobrazit plný text záznamu