Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes

Autor:	Sudath Weerasiri, Roshan Priyankara, Ravindra Dissanayaka, Manoj Jinadasa
Rok vydání:	2017
Předmět:	Attractiveness media_common.quotation_subject Credibility Personality Advertising Business Marketing Relation (history of concept) media_common
Zdroj:	Management Studies. 5
ISSN:	2328-2185
DOI:	10.17265/2328-2185/2017.02.005
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ce3528b2696fc6dcb4899537b00a6e5c https://doi.org/10.17265/2328-2185/2017.02.005 Zobrazit plný text záznamu