| Autor: |
Helder J. Sebastiao, Ian D. Parkman, Samuel S. Holloway |
| Rok vydání: |
2012 |
| Předmět: |
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| Zdroj: |
Journal of Research in Marketing and Entrepreneurship. 14:95-114 |
| ISSN: |
1471-5201 |
| DOI: |
10.1108/14715201211246823 |
| Popis: |
PurposeThe purpose of this paper is to examine the relationship between entrepreneurial orientation, innovation capacity, and firm performance in the creative industries context.Design/methodology/approachThe paper uses a survey‐based empirical analysis.FindingsInnovation capacity mediates the relationship between entrepreneurial orientation and two different measures of firm performance in the creative industries.Research limitations/implicationsThese results suggest that success in the creative industries requires significant alignment between the entrepreneurial management and creative capabilities of the firm. Firms must identify unique opportunities to exploit that will foster and best leverage their creative competencies.Originality/valueIn addition to providing initial insight on the relationship between entrepreneurial action, innovative capacity, and performance with the creative industries, the paper also is one of the first on the creative industries to focus on firm‐level strategy. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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