Use of Operant Methodology in Measuring Mass Media Effects

Autor:	David J. LeRoy, Eugene Uram, Wenmouth Williams
Rok vydání:	1974
Předmět:	Higher education Multimedia business.industry Computer science Research methodology Operant conditioning business computer.software_genre computer Mass communication Mass media
Zdroj:	Journalism Quarterly. 51:102-106
ISSN:	0022-5533
DOI:	10.1177/107769907405100116
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cd76c917679259d480210c4f62812f25 https://doi.org/10.1177/107769907405100116 Zobrazit plný text záznamu