To stick or not to stick: The social response theory in the development of continuance intention from organizational cross-level perspective

Autor:	Chieh-Peng Lin, Jyun-Wei Huang
Rok vydání:	2011
Předmět:	Social network business.industry Social change Social learning Social engagement Social relation Human-Computer Interaction Social group Arts and Humanities (miscellaneous) Social position Social competence Psychology business Social psychology General Psychology
Zdroj:	Computers in Human Behavior. 27:1963-1973
ISSN:	0747-5632
DOI:	10.1016/j.chb.2011.05.003
Popis:	The rapid growth of online social network sites (SNSs) has raised the research question of why people continue sticking to these sites. This study proposes a social network site stick model based on social response theory to answer this question. This study hypothesizes that group-level social capital (e.g., environmental prompt cues or social cues) positively influences arousal. Group-level social capital includes group-level social interaction, group-level social trust cues, and group-level social shared codes and language. Arousal subsequently induces users to engage in knowledge sharing and social support behaviors, which, in turn, leads to continuance intention. Empirical analysis using a survey of registered users from a popular social network site supports all of these hypothesized effects. Finally, this study discusses the managerial implications and limitations of these findings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cd18a2176c547d6690ec70fdab08f4c3 https://doi.org/10.1016/j.chb.2011.05.003 Zobrazit plný text záznamu Full Text from ScienceDirect