A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study

Autor:	Jaime Eduardo Rivera Camino, Julio Cerviño
Rok vydání:	2015
Předmět:	Product brand Ethnocentrism Brand image Similarity (network science) Computer science Advertising Product (category theory) Image (mathematics)
DOI:	10.7835/ccwp-2015-12-0026
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cd1178704cb638f9cd58e76195dfc721 https://doi.org/10.7835/ccwp-2015-12-0026 Zobrazit plný text záznamu