Impact of Power and Expertise on Perceived Celebrity Credibility on Digital Brand Awareness

Autor:	Mega Chris Sedela, Yudi Fernando, Ridho Bramulya Ikhsan, Teguh Sriwidadi, Hartiwi Prabowo
Rok vydání:	2022
Zdroj:	2022 5th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI).
DOI:	10.1109/isriti56927.2022.10052876
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cd0c098597c08a232c2fa2a8e8848307 https://doi.org/10.1109/isriti56927.2022.10052876 Zobrazit plný text záznamu