Autor:	M. Wayne DeLozier, John A. PearceII
Rok vydání:	2015
Předmět:	Re integration Corporate structure Wish Marketing channel Business Marketing Vertical integration
Zdroj:	Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
DOI:	10.1007/978-3-319-16946-0_100
Popis:	Much has been written about the advantages of vertical marketing systems. However, very little has been written about why VMS companies might decide to "disintegrate" or "re-integrate" their corporate structures. This paper explores reasons why a company might wish to utilize the latter two strategies.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ccef4883a66410a2ac3701d253bd4beb https://doi.org/10.1007/978-3-319-16946-0_100 Zobrazit plný text záznamu