CHOOSE-YOUR-OWN ADVENTURE IN MARKETING EDUCATION: EMPOWERING STUDENTS TO INCREASE ENGAGEMENT AND RIGOR THROUGH MASS CUSTOMIZATION
| Autor: | Jonathan Ross Gilbert, Mario Gonzalez-Fuentes |
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| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Marketing Education Review. 33:163-169 |
| ISSN: | 2153-9987 1052-8008 |
| DOI: | 10.1080/10528008.2022.2159440 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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