THE PHILOSOPHY OF PACKAGE DESIGN IN THE CONTEXT OF POSTMODERNIST DISCOURSE

Autor: Alyona Sorokina, Evgeniya Repina
Rok vydání: 2012
Předmět:
Zdroj: Urban construction and architecture. 2:27-29
ISSN: 2542-0151
DOI: 10.17673/vestnik.2012.02.6
Popis: The problem of integrity of the relations between the denotations (The Signified) of the external shape (form) and the inward or the archetype of Package and the archetype of The Packed is the subject of this article. The named opposition is explicitly not beeing solved and, on the opposite, is maintained in the contemporary society. With the help of (partly) postmodernistic instrumentarium the settlement of the opposition in more than possible, and even more than that, what is possible is the the-new-in-the-essence relationship between The Packed and The Package, where one member doesnt anyhow exceeds, stops up or blocks the Other nor in the sacred plane of physical shape or form, nor in that another plane of metaphoric meanings and the semantic field of each object, nor in the other planes, essentially.
Databáze: OpenAIRE