Research On The System Of Marketing Innovation Strategy Of International Smes
| Autor: | EL FAKID, ASMAA |
|---|---|
| Jazyk: | francouzština |
| Rok vydání: | 2020 |
| Předmět: | |
| DOI: | 10.48434/imist.prsm/jossom-v1i1.23193 |
| Popis: | Over the past 20 years, a significant proportion of small and medium-sized enterprises worldwide Internationalization appeared, although in so many developed countries, this phenomenon is still in its infancy. Most classical theories between International businesses were created to explain internationalization and only partially applicable to small businesses. In this article, we are Analyzing the applicability of existing theories in this field to the internationalization of small and medium-sized enterprises. to the question of theoretical substantiation. Basically, the objective of this research is to propose an analytical framework for the study of innovation behavior of Smes, within the specific framework of competitiveness poles as an important element of a company’s competitive strategy. Based on the perspective of the international market. This article analyses the current marketing characteristics of Smes, it explains the importance of building an innovative marketing strategy system for Smes. Thus, starting from a conceptual and methodological approach, we propose an analytical framework, seeking to define the field of research, in order to provide future researches with a theoretical and methodological frame of reference. This article proposes a prospective marketing on the basis of the current one. Journal Of Social Science and Organization Management, Vol. 1, No 1 (2020) |
| Databáze: | OpenAIRE |
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