Planning a PR campaign to promote a dance studio (on the example of IE Mamedov Khagani Arif)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
PR-strategy for promotion
PR-пÑодвижение в ÑоÑиалÑнÑÑ ÑеÑÑÑ PR-promotion in social networks PR-инÑÑÑÑменÑÑ Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑоÑиалÑнÑÑ ÑеÑÑÑ social media promotion in social media пÑодвижение в ÑоÑиалÑнÑÑ ÑеÑÑÑ PR-tools for promotion in social networks PR-ÑÑÑаÑÐµÐ³Ð¸Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑоÑиалÑнÑе ÑеÑи public relations |
| DOI: | 10.18720/spbpu/3/2019/vr/vr19-2324 |
| Popis: | Рданной ÑабоÑе изложена ÑÑÑноÑÑÑ Ð¿Ð¾Ð´Ñ Ð¾Ð´Ð° к PR-пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² ÑоÑиалÑнÑÑ ÑеÑÑÑ Ð¸ наÑÑжной ÑекламÑ. ÐÐ°Ð½Ñ Ð¾Ð±Ñие понÑÑÐ¸Ñ Ð¸ опÑÐµÐ´ÐµÐ»ÐµÐ½Ð¸Ñ publicrelationsи PR-пÑодвижениÑ. ÐÑоведен анализ деÑÑелÑноÑÑи компании и ее главнÑÑ ÐºÐ¾Ð½ÐºÑÑенÑов. РазÑабоÑÐ°Ð½Ñ ÑекомендаÑии по опÑимизаÑии PR-пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÑоваÑов и ÑÑлÑг компании. In this paper, the essence of the approach to the PR-promotion in social networks and outdoor advertising is expounded. General concepts and definitions of publicrelationsand PR-promotion. The analysis of the company and company's main competitors was carried out. Recommendations for optimization of PR-promotion of the companyâs goods and services have been developed. |
| Databáze: | OpenAIRE |
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