Product Design and Marketing: Reflections After Fifteen Years

Autor:	Peter H. Bloch
Rok vydání:	2011
Předmět:	Research design Focus (computing) Product design Scope (project management) Management of Technology and Innovation Strategy and Management Sociology Marketing Set (psychology)
Zdroj:	Journal of Product Innovation Management. 28:378-380
ISSN:	0737-6782
DOI:	10.1111/j.1540-5885.2011.00805.x
Popis:	This paper provides a brief assessment of the current state of design research within the field of academic marketing. A definition of design is provided that is based on user benefits. This is followed by a set of prescriptions to enhance the prominence of design research in future years. These prescriptions focus on research scope and the training of young scholars.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cc0bfb74d74227a79a739ca67c7b5bee https://doi.org/10.1111/j.1540-5885.2011.00805.x Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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