Rumor recognition behavior of social media users in emergencies
| Autor: | Jun Zhuang, Xiaxia Zhang, Kyle Hunt, Qiaochu Xu, Ruoshi Fan, Xuejun Ding |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
Strategy and Management
05 social sciences Control (management) Theory of planned behavior General Decision Sciences Information quality 050801 communication & media studies Rumor Affect (psychology) Structural equation modeling Management Information Systems 0508 media and communications Control and Systems Engineering Management of Technology and Innovation 0502 economics and business medicine Anxiety 050211 marketing Social media Business and International Management medicine.symptom Psychology Engineering (miscellaneous) Social psychology |
| Zdroj: | Journal of Management Science and Engineering. 7:36-47 |
| ISSN: | 2096-2320 |
| DOI: | 10.1016/j.jmse.2021.02.003 |
| Popis: | Social media rumors not only affect the health of online social networks, but also reduce the quality of information accessed by its users. In the case of emergencies, the rapid spread of rumors often triggers mass anxiety and panic. This study integrates the planned behavior (TPB) and deterrence (TD) theories to study the factors affecting the rumor recognition behavior of social media users. The structural equation model (SEM) method is used to test the proposed model. Further, the interaction between various factors is analyzed to evaluate their impact on the rumor recognition behavior exhibited by social media users in emergencies. The results demonstrate that certainty and severity have significant positive effects on subjective norms. In addition, subjective norms, attitude, and perceived behavioral control all affect the rumor recognition behavior of social media users, and involvement negatively moderates the relationship between the subjective norms and attitude. Finally, insights into the formulation of rumor control strategies during emergencies are presented based on the empirical analysis. |
| Databáze: | OpenAIRE |
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