What is augmented reality marketing? Its definition, complexity, and future
| Autor: | Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, Nina Krey, Timothy Jung |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Business Research. 142:1140-1150 |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2021.12.084 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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