Autor:	Meagan Loughlin, Roger Jon Desmond
Rok vydání:	1981
Předmět:	Television viewing Peer interaction Broadcast television systems Advertising Product (category theory) Television advertising Psychology Affect (psychology) Social relation
Zdroj:	Journal of Broadcasting. 25:303-307
ISSN:	0021-938X
Popis:	This study investigated the efficacy of including peer interaction in television advertising directed to children. Results suggest that this variable provides increased liking for commercials, but does not affect product desirability.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cb3ef4c69ee08528c84759c2e7adb99e https://doi.org/10.1080/08838158109386454 Zobrazit plný text záznamu