Strategi Promosi Dan Alasan MahasiswA Memilih Program Perkuliahan Karyawan Pada Konsultan Perguruan Tinggi (KPT) Di Jakarta

Autor:	Asriyal Asriyal, Tito Siswanto, Yanti Budiasih
Rok vydání:	2018
Předmět:	Higher education Digital marketing business.industry media_common.quotation_subject Developing country Promotion (rank) Scale (social sciences) Political science Potential market Asian country The Internet Marketing business media_common
Zdroj:	Liquidity. 5:135-144
ISSN:	2615-4846 1829-5150
DOI:	10.32546/lq.v5i2.54
Popis:	As a developing country and become one of the most populous countries, Indonesia is considered as a potential market by foreign universities from various parts of the world, both Asian countries, Europe and America who participated in promoting universities in Indonesia on a large scale. This article is written to investigate the promotion and to describe and review the implementation of promotional strategies undertaken by higher education consultant (KPT)in DKI Jakarta. In this study used the analysis of the index technique that describes the respondents on the items of questions posed. Scoring technique used in this research is with a maximum score of 5 and a minimum of 1. Promotional strategies undertaken by the KPT is highly internet marketing based. Internet serve as the main promotional media in addition to other supporting media. Even the use of the internet served as a medium to bring in and also receive the arrival of prospective students.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cb173918be3f194e8519cec8ed82cca9 https://doi.org/10.32546/lq.v5i2.54 Zobrazit plný text záznamu