Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach

Autor:	John H. Summey
Rok vydání:	2016
Předmět:	Student perceptions media_common.quotation_subject Multivariate analysis of variance Scale selection Salient Perception Factor (programming language) Bipolar scale Semantic differential Marketing Psychology Social psychology computer media_common computer.programming_language
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
DOI:	10.1007/978-3-319-16934-7_41
Popis:	This research identified salient choice criteria and developed an instrument for measuring student perceptions of marketing as an academic major. The analysis identified the factor dimensions of freedom, growth and significance as being important in students’ choice decisions. MANOVA analysis examined differences in perceptions of freshmen and sophomore students.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cb15c41dee16d71b19beee804d7022b3 https://doi.org/10.1007/978-3-319-16934-7_41 Zobrazit plný text záznamu