The Exploratory Study of Relationship Between Multi-channel Customer Segments and Relational Benefits in Tour Service Industry

Autor:	Chae-Un Lim
Rok vydání:	2011
Předmět:	Customer retention Knowledge management Customer advocacy business.industry Exploratory research Business Marketing Tertiary sector of the economy Multi channel
Zdroj:	Journal of Korea Service Management Society. 12:173-195
ISSN:	1598-1150
DOI:	10.15706/jksms.2011.12.3.008
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cb0afc3364a4bb415cc4f1bf4a4e083b https://doi.org/10.15706/jksms.2011.12.3.008 Zobrazit plný text záznamu