Collective Economic Conceptualization of Cider and Wine Routes by Stakeholders
| Autor: | Laurent Renard, L. Martin Cloutier, Sébastien Arcand |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Conceptualization
Concept map Process (engineering) media_common.quotation_subject 05 social sciences Horticulture General Business Management and Accounting Group concept mapping Action (philosophy) Perception 0502 economics and business 050211 marketing Business Marketing Set (psychology) 050212 sport leisure & tourism Tourism Food Science media_common |
| Zdroj: | Journal of Wine Economics. 14:383-391 |
| ISSN: | 1931-437X 1931-4361 |
| Popis: | The coherence and systemic strength of the collaborative process among thematic route stakeholders are key factors to economic success for individual businesses and regional economic development. The objective of this article is to identify the economic action set to rejuvenate the Cider Route and the Wine Route of the Montérégie region (Quebec, Canada). Group concept mapping is used to estimate the conceptualization and perceptions of stakeholders (cideries, wineries, tourism professionals, visitors) regarding the articulation of the action set. The contribution is threefold. Methodologically, the approach taken supports both the estimation of the concept map and associated perception measures. Empirically, eight action clusters are identified to articulate stakeholders’ “organizational” and “selling” dimensions of the routes. Practically, action priorities identified and feasibility constraints are helpful to target the capability development support needed by route stakeholders to collaborate. (JEL Classifications: D02, L23, L26, L66, Q18) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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