An approach to building a financial model for the purposes of planning resource products of the corporate segment in commercial banks
| Autor: | Marina R. GASANOVA |
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| Rok vydání: | 2022 |
| Zdroj: | Finance and Credit. 28:1078-1106 |
| ISSN: | 2311-8709 2071-4688 |
| DOI: | 10.24891/fc.28.5.1078 |
| Popis: | Subject. The paper considers planning of resource products in the corporate business segment of a commercial bank. Objectives. The aim is to develop a model for planning financial results generated by attracted time deposit accounts and demand accounts of the corporate business segment in a commercial bank. Methods. I employ mathematical, statistical, and econometric methods and applied programming methods (SARIMA model for planning the profile of resource products of corporate clients, taking into account seasonality; the Ward's method for clustering corporate clients to create a pattern of financial behavior; SQL language for building uniquely designed models of resource product planning). Results. I identified the main drivers, algorithms and pricing principles of resource products. On their basis, I developed my own models for planning financial results from attracting time deposit accounts and demand accounts of the corporate business segment in a commercial bank. The uniquely designed planning models were tested on the basis of the medium-sized corporate business segment of one of the largest Russian commercial banks. Conclusions. The use of proprietary models enables to increase the accuracy of financial planning. The definition of a corporate client as the main driver contributes to the construction of a customer-oriented corporate customer service system, develops an incentive system, and allows to create additional incentives to increase cross-sales of banking products. |
| Databáze: | OpenAIRE |
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