Differences of MICE destination attitude, experiential value, and loyalty based on segmented groups of marketing communication responses

Autor:	Eunjin Kim, 경희대학교 대학원 글로벌 Hospitality·관광학과 객원교수, Yooshik Yoon, Hyunkyung Yoo
Rok vydání:	2020
Předmět:	media_common.quotation_subject Loyalty Marketing communication Marketing Psychology Value (mathematics) Experiential learning media_common
Zdroj:	Journal of Tourism Management Research. 24:519-541
ISSN:	2092-528X
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cab49a98f248df00b8c8d9b0cb0e7f91 https://doi.org/10.18604/tmro.2020.24.3.24 Zobrazit plný text záznamu