Scepticism in CSR Advertisements
| Autor: | Francisca Farache Aureliano Da Silva |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Linguistics and Language
Communication media_common.quotation_subject 05 social sciences Advertising 030204 cardiovascular system & hematology Language and Linguistics Communication theory 03 medical and health sciences 0302 clinical medicine Political science ComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATION 0502 economics and business Corporate social responsibility 050211 marketing Marketing Empirical evidence Skepticism media_common |
| Zdroj: | HERMES - Journal of Language and Communication in Business. :10-18 |
| ISSN: | 1903-1785 0904-1699 |
| DOI: | 10.7146/hjlcb.v25i49.97734 |
| Popis: | The aim of the present paper is to make a contribution to CSR communication theory by investigating the level of substantial information provided in CSR print advertisements in the UK and Brazil. The paper evaluates CSR advertisements using textual analysis.The empirical evidence demonstrates that companies provide a low level of substantial information when advertising CSR.The paper provides empirical evidence as to the extent that corporations use substantial information in their advertisements. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|