The journey towards finding your favourite university. A segmentation study based on selection criteria
| Autor: | Juan A. García, Angel Millán Campos, Marta Retamosa - Ferreiro |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Marketing for Higher Education. :1-25 |
| ISSN: | 1540-7144 0884-1241 |
| DOI: | 10.1080/08841241.2022.2058146 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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