PR-strategy of promotion on the internet of public institution (on the example of LRSI âCentre of social protection of the populationâ)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
ÑазÑабоÑка pr-ÑÑÑаÑегии
гоÑÑдаÑÑÑвенное ÑÑÑеждение public institution pr-strategy development of pr-strategy pr-пÑодвижение гоÑÑдаÑÑÑвенного ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ ÑоÑиалÑÐ½Ð°Ñ Ð·Ð°ÑиÑа наÑÐµÐ»ÐµÐ½Ð¸Ñ pr-promotion of public institution social protection of the population pr-ÑÑÑаÑÐµÐ³Ð¸Ñ |
| DOI: | 10.18720/spbpu/3/2020/vr/vr20-1282 |
| Popis: | Рданной ÑабоÑе опиÑана ÑазÑабоÑка PR-ÑÑÑаÑегии пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² инÑеÑнеÑе ÐÐÐÐУ «ЦенÑÑ ÑоÑиалÑной заÑиÑÑ Ð½Ð°ÑелениÑ» Ñ ÑелÑÑ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñелей оÑведомленноÑÑи о деÑÑелÑноÑÑи ÑÑÑÐµÐ¶Ð´ÐµÐ½Ð¸Ñ ÑÑеди Ñелевой аÑдиÑоÑии. ÐÐ»Ñ ÑеализаÑии данной Ñели опÑеделен ÑÑок, ÑакÑиÑеÑкие задаÑи, вÑÑÐ²Ð»ÐµÐ½Ñ Ð¼ÐµÐ´Ð¸Ð°-плоÑадки и инÑÑÑÑменÑÑ ÑеализаÑии PR-ÑÑÑаÑегии, а Ñакже подÑÑиÑан бÑÐ´Ð¶ÐµÑ Ð¸ пÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñели коммÑникаÑивной ÑÑÑекÑивноÑÑи PR-ÑÑÑаÑегии. This paper describes development of PR-strategy of promotion of the LRSI âCentre of social protection of the populationâ on the internet in order to increase the indicators of awareness of its activities among the target audience. In order to realize this goal, the period, tactical tasks, media platforms and instruments of implementation of PR-strategy have been identified, as well as the budget and indicators of communication efficiency of PR-strategy. |
| Databáze: | OpenAIRE |
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