Neuroscience in Business: Key Protagonists

Autor: Argang Ghadiri, Andreas Habermacher, Theo Peters
Rok vydání: 2012
Předmět:
Zdroj: Neuroleadership ISBN: 9783642301643
DOI: 10.1007/978-3-642-30165-0_3
Popis: The term “neuroleadership” is not new and neither is the idea of the brain driving human behaviour, interactions, personality and business interactions. This chapter therefore aims to summarise and outline some of the approaches that have been put forward over the years. We have chosen a number of protagonists who have specifically focused on the brain in business. We have not dealt with other names in the field, scientists and authors alike, that have focused on the brain in more general contexts as our purpose is to focus on the brain in specific business administration contexts.
Databáze: OpenAIRE