Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance

Autor:	Asbjørn Veidal, Tor Korneliussen
Rok vydání:	2013
Předmět:	Economics and Econometrics Entrepreneurship Order (exchange) Entrepreneurial orientation Market orientation Survey data collection Business Overall performance Business and International Management Marketing Industrial organization Structural equation modeling
Zdroj:	International Journal of Entrepreneurship and Small Business. 19:234
ISSN:	1741-8054 1476-1297
DOI:	10.1504/ijesb.2013.054965
Popis:	The aim of this article is to investigate entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance. Five theory-based hypotheses are tested. Survey data from 213 firms were analysed using structural equation modelling. The findings suggest that there are positive and statistically significant relationships between organisational innovation and performance, and between market orientation and performance. Surprisingly, entrepreneurial orientation does not have a direct effect on performance. The effect of entrepreneurial orientation on performance is mediated by organisational innovation. These results indicate that entrepreneurial orientation should focus on organisational innovation as a way to improve the overall performance of a firm. In addition, managers should allocate resources to market orientation and organisational innovation in order to improve performance.
Databáze:	OpenAIRE
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