Competing Against DIY

Autor:	Susan H. Godar, Mary M. Godar
Rok vydání:	2001
Předmět:	Competition (economics) Service (business) ComputingMilieux_THECOMPUTINGPROFESSION Service delivery framework Business Management and Accounting (miscellaneous) Business service provider Services marketing Business Service provider Marketing Immigration law Task (project management)
Zdroj:	Services Marketing Quarterly. 22:73-82
ISSN:	1533-2977 1533-2969
Popis:	In some professional Services markets, the consumer is faced with the decision of whether to use a professional provider or perform the task him self. In this paper we explain the drivers for a consumer to use a professional Service provider rather than choosing to become a do-it-yourselfer. Using immigration law as an example, we suggest some of the ways in which the provider of a Service can market when the competition is a potential-DIY.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ca07035e8743574c1c83435383a8a64e https://doi.org/10.1300/j396v22n02_05 Zobrazit plný text záznamu Plný text ve formátu PDF