Trust and Standardization in the Adoption of Innovation

Autor:	Eric Viardot
Rok vydání:	2017
Předmět:	Knowledge management Standardization Computer Networks and Communications business.industry Trusted Computing Order (exchange) Management of Technology and Innovation Credibility Business Computer-mediated communication Safety Risk Reliability and Quality Technology innovation Law Market acceptance
Zdroj:	IEEE Communications Standards Magazine. 1:31-35
ISSN:	2471-2833 2471-2825
DOI:	10.1109/mcomstd.2017.1600154st
Popis:	This tutorial article analyzes how standards can promote trust, which is an essential factor to drive the market acceptance of an innovation, including for the computer and communication industry. The nature of the trust in an innovation evolves significantly among the phases of the adoption as distinctive categories of adopters place different priorities on the three main elements of trust, which are the credibility, the integrity, and the benevolence of the innovation provider. The article explains how standardization effectively contributes to generate trust in an innovation in different manners along the various phases of the adoption cycle. We show how different types of standards, i.e. anticipatory, enabling, and responsive, help shape the relevant elements of trust for each category of innovation adopters. In conclusion, we discuss future avenues for the standardization of trust in order to manage it more effectively for the successful adoption of technology innovation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c971ae366f812c99021b9e191df0e362 https://doi.org/10.1109/mcomstd.2017.1600154st Zobrazit plný text záznamu