Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk

Autor:	Jay P. Trivedi
Rok vydání:	2019
Předmět:	Customer experience media_common.quotation_subject 05 social sciences 02 engineering and technology Human-Computer Interaction Risk perception 020204 information systems Management of Technology and Innovation 0502 economics and business 0202 electrical engineering electronic engineering information engineering Information system Customer service 050211 marketing Quality (business) Business Marketing media_common
Zdroj:	Journal of Internet Commerce. 18:91-111
ISSN:	1533-287X 1533-2861
DOI:	10.1080/15332861.2019.1567188
Popis:	In today’s digitally enabled world, banks offer chatbots to improve customer service. This research looks at chatbots as a form of an information system. It observes the effect of the three quality...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c97154d7dbab56ca91f4f3c8849125f5 https://doi.org/10.1080/15332861.2019.1567188 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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