Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination

Autor: Arvind Parkhe, Jooheon Kim
Rok vydání: 2009
Předmět:
Zdroj: British Journal of Management. 20:363-376
ISSN: 1467-8551
1045-3172
DOI: 10.1111/j.1467-8551.2008.00580.x
Popis: We used two variables, competing similarity and cooperating similarity, in developing a comprehensive model that forces a simultaneous treatment of partner characteristics and partner capabilities in global strategic alliances. An empirical test of this model on a sample of 70 global strategic alliances indicated mixed support for our hypotheses, and suggested that competing similarity has a negative effect and cooperating similarity has a positive effect on alliance outcomes. Findings also show that deliberate ‘relational efforts’ mitigate the frictional effects of differences in partner characteristics.
Databáze: OpenAIRE
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