R&D Strategies in Emerging Economies: Results from the McKinsey Global Survey
| Autor: | Peet van Biljon, Christopher S. Musso, Christie Barrett |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | Research-Technology Management. 54:17-22 |
| ISSN: | 1930-0166 0895-6308 |
| DOI: | 10.5437/08956308x5404005 |
| Popis: | Economies such as China, India, and Brazil are emerging from the global recession with high expectations for growth, presenting global companies with new markets, ongoing access to lower costs, and unprecedented opportunities to broaden their research and development efforts in the coming years. Yet in our third annual McKinsey survey on RD among those pursuing innovation for emerging markets, 39 percent cite access to customer insights (Figure 3). Forty percent of respondents say their companies adjust product features to meet the needs of emergingmarket consumers, while just 16 percent say their companies develop entirely new products for these customers (Figure 4). Companies focusing on R&D for innovation in emerging economies are somewhat more likely to develop new products (24 percent), while respondents at companies headquartered in some of the largest emerging economies--notably India--are likelier still to say they're developing new products for emerging-market consumers. … |
| Databáze: | OpenAIRE |
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