A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes
| Autor: | Kwangsoo Park, Robin Back, Bona Kim, Cindy Yoonjoung Heo |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Business Research. 148:368-377 |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2022.04.064 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect