An International Comparison of Environmental Advertising: Substantive versus Associative Claims

Autor:	Les Carlson, Michael Jay Polonsky, Norman Kangun, Stephen J. Grove
Rok vydání:	1996
Předmět:	Marketing 0502 economics and business 05 social sciences Economics 050211 marketing 050109 social psychology 0501 psychology and cognitive sciences Advertising Developed country Green advertising Associative property
Zdroj:	Journal of Macromarketing. 16:57-68
ISSN:	1552-6534 0276-1467
DOI:	10.1177/027614679601600205
Popis:	Concern about the environment has grown in recent decades, particularly in industrialized countries. This study examines whether environmental advertising claims differ across four countries: the United States, Great Britain, Australia, and Canada. Results suggest that the United States' ad claims are less concrete, as compared to those from the other countries.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c89d34ddcb0ea1cd9539185c4ea280c4 https://doi.org/10.1177/027614679601600205 Zobrazit plný text záznamu