Autor:	Dion Achmad
Rok vydání:	2020
Předmět:	Focus (computing) Political science Advertising League Audience measurement
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.3620601
Popis:	eSports has always provided an engaging viewing experience to an audience no longer tied to traditional media. This has propelled the massive growth in eSports viewership and audience numbers. Now that many leagues and tournaments have established a sizable audience, companies are shifting their focus towards monetizing this audience directly.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c7fdb03c98347a0a24975b3baa5f0346 https://doi.org/10.2139/ssrn.3620601 Zobrazit plný text záznamu