Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

Autor:	Sydney Chinchanachokchai, Ronald J. Faber, Brittany R. L. Duff
Rok vydání:	2019
Předmět:	Marketing Secondary task Communication 05 social sciences 050801 communication & media studies Advertising 0508 media and communications Distraction 0502 economics and business Mind-wandering Human multitasking 050211 marketing Content (Freudian dream analysis) Psychology Cognitive psychology
Zdroj:	International Journal of Advertising. 39:631-654
ISSN:	1759-3948 0265-0487
DOI:	10.1080/02650487.2019.1670536
Popis:	People frequently do not pay full attention to advertising messages to which they are exposed. While external distraction such as active avoidance (e.g., multitasking while ads play) or background ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c7d86b211611133cbf869baa6d3593c0 https://doi.org/10.1080/02650487.2019.1670536 Zobrazit plný text záznamu