Social User Experience for Effective Mobile Advertising

Autor:	George Boretos, Zhengjie Liu, Stavros Asimakopoulos, Frank Spillers
Rok vydání:	2014
Předmět:	User experience design business.industry Mobile advertising Internet privacy Advertising Contextual advertising business Online advertising
Zdroj:	Encyclopedia of Information Science and Technology, Third Edition ISBN: 9781466658882
DOI:	10.4018/978-1-4666-5888-2.ch134
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c7d2b5d2ba24854e6aa5d967eb6eca14 https://doi.org/10.4018/978-1-4666-5888-2.ch134 Zobrazit plný text záznamu